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Exhibit consultants | experiential design agency London - MET

About Us

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With over 30 years experience planning, designing and delivering museums, expos, visitor centres, exhibitions and attractions across 50 countries, we combine strategic vision and insight with cutting-edge creativity to bring to life environments and experiences that truly connect with audiences.

Our goal is to help our clients deliver on their vision and strategy, and along the way help them to reveal new opportunities.

As an established, professional design studio:

  • We listen to our clients’ needs
  • We are experts in creative strategy and work with clients early on to help them develop their vision
  • We are excited by ideas, large or small, and have a team of leading professionals that can make these ideas a reality
  • We believe in collaboration and the power of shared knowledge
  • We share a passion to articulate unique, expressive design, based on an appropriate and meaningful vision
  • We are more than just storytellers – we connect our clients with their audience through compelling and directly relevant experiences
  • We deliver sustainable projects on time and on budget

We design the right things for the right people, in the right way through our bespoke project approach – research, definition, design, delivery and review. Whatever your brief, MET will help you deliver the best possible solution.

Our team

Alex1Alex McCuaig

CEO and Chairman
MET London,
Hong Kong & Mexico

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Alex founded MET Studio in 1982 having previously worked for the renowned museum designer James Gardner, and remains a hands-on creative force in the company with responsibility for the overall management and creative direction of all projects across the MET Group.

MET Studio has grown internationally, defined by award-winning projects in Taiwan, Mexico, Hong Kong, China and Europe, with Alex at the helm. He sets the tone and vision for the company, and ensures that every step of the design process is interrogated from the brief through to project installation, ensuring that each job that leaves the office remains true to MET’s standard of excellence. He has personally presided over projects for museums, visitor attractions, international Expos, brands, NGO’s, government bodies and corporate clients.

Alongside his MET commitments, Alex travels widely, writing articles and giving speeches. He has been featured in many design books, acts as a judge on national and global design and architectural competitions, as well as being involved in the official design industry, “Creative Britain” think tank for the British Government. He is also an integral part of the joint UK/Mexico Creative Industries programme.

Qualifications –

BA (Hons) 3D Design, Kingston University
FCSD – (Fellow of the Chartered Society of Designers)

Exhibit consultantsTom Crush

Commercial Director
MET London,
Hong Kong & Mexico

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Tom oversees the day-to-day operations of the business, as well as providing the commercial viewpoint on MET’s diverse suite of projects. He also co-ordinates external relationships, client account management and business development at the firm.

Holding a BA in Politics and an LLB in Law, he brings commercial and business development expertise to MET. He previously worked as a Financial Services Consultant in the City of London, and was responsible for developing and managing various blue-chip clients.

Looking forward, he will be a key figure in defining MET’s strategy in the market and nurturing those relationships that will move the company forward.

Qualifications –

BA (Hons) Politics, University of Leeds, 2005
LLB (Hons) Law, College of Law London, 2008

museum designers

Peter Karn

Creative Director
MET London & Mexico

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Peter has led a series of the company’s groundbreaking and innovative design concepts from inception to completion, maintaining a hands-on role in design projects.

He has a passion for innovation and a strong belief in collaboration. This philosophy has enabled Peter to build a talented and professional design team from a variety of disciplines, ensuring that all projects are practical, specific to the design brief and are truly world class. He understands that designs need to continually reflect the changing market place and he has the ability to truly listen to each client and their needs, and subsequently provide engaging interactive solutions.

Recently, Peter has led a series of award winning design solutions, including the design and creation of installations for the Institution of Engineering and Technology in Savoy Place, and ’War Horse’, a temporary exhibition about the real story of horses in conflict. Peter is also currently developing a new biodiversity museum in Mexico which aims to set a new paradigm in museum interpretation experiences.

As well as managing the company’s design team, Peter regularly speaks at various design seminars and educational institutions about MET Studio’s philosophies and the future of interpretational design.

Qualifications –

BA (Hons) 3D Design, Berkshire School of Art & Design, 2002 MCSD (Member of the Chartered Society of Designers)

Alexander McCuaig

Strategy Director
MET London,
Hong Kong & Mexico


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Alexander was an Associate Director of MET Studio nearly 5 years ago but returned in 2016 as Strategy Director to bolster the business, growing the 360º full–service offer alongside multidisciplinary divisions.

Previously for the past 5 years, Alexander had been working for the world’s largest entertainment company, Live Nation in London, New York and Los Angeles as Creative Director. As the creative force of a large team for Festivals and Tours, he was responsible for the biggest festival brands in the UK and their creative requirements on site, customer experience, advertising and marketing.

Alexander was then promoted to Creative Director and VP of the global sponsorship department. Creating multi million pound strategic partnerships across the, Live Nation owned, festival and digital landscape for brands including Pepsi, New Look, O2, Giff Gaff and Carlsberg.

Alexander’s skills are now utilised by MET Studio to expand our offer, globally through new disciplines, innovation and strategic partnerships as the outward facing driving force of the MET brand.

He works as the conduit between the CEOs vision for the agency and the senior management team, to cultivate the MET culture and nurture the relationships with our global client base, to realize that vision.

He works daily with the Creative Director, and creative team, on front end, high level strategic planning of projects, and concepts, as well as with the commercial team to formulate new business and internal and external strategy across the existing global offices and new target markets.

Qualifications: BA (Hons) Advertising 

Lily Brown

Studio Manager
MET London

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Lily is the Studio Manager for MET Studio. She deals with all internal and external elements of the business as well as overseeing the day-to-day administrative running of MET Studio.

Please direct to Lily all queries on Accounts, Design, PR and Media.

Qualifications –

BA (Hons) Spanish and International Media and Communications Studies