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Brand consultants | branding solution - MET studio UK

York’s Chocolate Story

How chocolate made history

Client: Continuum
Service: Full Design Service
Size: 650 sqm

Project Details

MET Studio was appointed to work on the £2 million visitor attraction by cultural attractions operator Continuum. The attraction consists of exhibition spaces, café and retail area. This projects explains the history of confectionary in the area, boasting manufacturers including Rowntree's, Craven’s and Terry’s.

The 650m2 attraction covers three storeys of a building situated at the end of the city’s medieval Shambles, opening onto the pedestrianised King’s Square area.

Our central premise was the idea of chocolate alchemy and the ingredients and processes that go into the art of chocolate-making.

Visually, a huge sculpted ribbon based on the look of melted chocolate threaded throughout one whole floor, creating structure in the space. The ribbon hosted interactives, objects and graphics all telling various stories of chocolate’s history. MET Studio also created all exhibition graphics.

In addition, the exhibition covers packaging and advertising, as well as showing archive material such as World War One Christmas tins and the tin of Rowntree’s chocolate found alongside the body of Scott of the Antarctic. Large bubbles inspired by melting chocolate are used to tell the story of chocolate as visitors go through this floor, together with trained cast members as “confectioners” telling visitors about the art of chocolate-making.

'Housed in a prime historic site in York, the 650 square metre, £2m visitor attraction is a perfect demonstration of creative disciplines merging' (IDS Malaysia - July 2012)